Know Thy Customer
It is said that if you do not take care of your customer someone else will.
Data is at the core of how we can know our customer. Data leads to information and information leads to decisions. If the data is accurate, if we transform the data into useful information, we still need to make the proper decisions with that information to transform our business and take care of our customers.
Customer Intelligence is a Process
Do not be fooled.
We are inundated with articles and books about “Five Ways to…” or “Seven Principles for…” that take the mystery out of success. Granted, “success does leave footprints” and one of the guiding principles for CRM and Customer Experience success and Customer Intelligence suggests starts with your company’s mindset.
At the core of your Customer Intelligence process is the mindset of building your business around your Customer Experience. From this point of view, AbilityDCX helps you build the necessary data gathering processes, use the proper technology to transform that data into useful information and then to aid in what to do with that information through effective decision making.