When former NBA superstar Magic Johnson was opening Starbucks coffee shops and a TGI Fridays restaurant in Los Angeles in the 1990s, he made changes to the product offerings. “I had to take the scones out of my Starbucks and put [in] sweet potato pie, pound cake, sock-it-to-me cake, peach cobbler,” he told attendees of the October 2015 Stanford University Graduate School of Business “View from the Top” speaker series. “I was the first Fridays in the nation to ever serve Dom Pérignon, Cristal, and all the high-end liquors…. That’s what my customer base wanted.”
Read full article here…Why Distinctive Customer Targeting is Smart Strategy
Published from LinkedIn by Gary Edwards, PhD.
This decade has seen the rise of Big Data informing all things important in our lives. Whether “money balling” winning sports teams, accelerating the pursuit of a cure for cancer or understanding voter sentiments, Big Data has a role to play. It has become common parlance in most large commercial enterprises, some of which have undertaken significant transformative efforts using Data Science to reshape their mission and business functions. Other businesses, not wanting the appearance of being left behind, have put a marketing spin on “us too, we have lots of data”….https://www.linkedin.com/pulse/executive-cheat-sheet-big-data-gary-edwards-phd?trk=mp-author-card