The Customer Experience Moment
Check out our posts and articles to gain insight into enhancing Customer Experiences, Marketing Methodologies, and the use of A.I. and Machine Learning Big Data.
Why Distinctive Customer Targeting is Smart Strategy – September 2016
When former NBA superstar Magic Johnson was opening Starbucks coffee shops and a TGI Fridays restaurant in Los Angeles in the 1990s, he made changes to the product offerings. “I had to take the scones out of my Starbucks and put sweet potato pie, pound cake, sock-it-to-me cake, peach cobbler,” he told attendees of … Continue reading "Why Distinctive Customer Targeting is Smart Strategy – September 2016"...
An Executive Cheat Sheet to Big Data
Published from LinkedIn by Gary Edwards, PhD. This decade has seen the rise of Big Data informing all things important in our lives. Whether “money balling” winning sports teams, accelerating the pursuit of a cure for cancer or understanding voter sentiments, Big Data has a role to play. It has become common parlance in most … Continue reading "An Executive Cheat Sheet to Big Data"...